Learn SEO – KWT Spider

What do you learn from this program?

KWT Spider shows real crawl data — not theory,but actual URLs,status codes,titles,and canonicals. You can learn every topic by linking it to the tool's tabs and reports.

1. HTTP status codes and redirects

2xx (OK),3xx (redirect),4xx (client error),5xx (server error)— You can view status of each URL which help you determine the good or bad codes for SEO.
Redirect chains— A → B → C;It is an issue and how to handle it (evaluate at least one URL with Redirect Checker).
Final URL— After redirects,take a look at the actual URL;analyze how it is associated with duplicate content and canonicals.

Locate:HTTP Statustab,Redirect Checker(Tools),Conversion of All URLs → Status column.

2. URL structure and technical issues

URL depth,length,query params,casing &trailing slash— Press the Audit button for analysing what to remove for search engines and users.
Soft 404,redirect loops— recognize these loops via flags/columns.

Locate:Crawl issues,URL Audittab.

3. Canonical tags and indexability

External,Self,&Missing canonical— In the Canonicals button;looking to combine duplicate content.
Canonical conflicts— when you notice a page X pointing itself as Y,what is wrong with it?
Indexable vs non-indexable— Locating the URLs indexed by search engines considering noindex,robots,and canonicals.

Locate:Canonicals,Robots,Indexability view,Reports → Canonical Report,Indexability Report.

4. On-page:title,meta,H1,content

Title tag— According to SEO White Hat practices,analyze duplicate,length,missing (make it descriptive,meaningful).
Meta description— Impacting CTR,analyzing length,duplicate,and missing.
H1 / H2— Adding at least one H1 per page,analyzing duplicate heading,structure,&content hierarchy.
Word count,thin content— In the Content tab,analyzing "thin" pages.

Locate:Titles,Meta,H1,H2,Contenttabs;Reports → Duplicate Content Report.

5. Crawlability and site structure

Crawl depth— Measuring how many clicks a page away from the homepage = depth 0,next level = 1,…;analyzing the pages depth and its impact on crawl budget.
Discovery— analyzing how the Spider mode find new URLs,the page discovers through redirects,internal links or XML sitemap.
Orphan pages— these pages have no internal links;KWT Spider discovers orphan pages in Crawl Analysis.

Locate:Crawl Depththen,Crawl Depth Chart,Crawl Analysis → Pages without Inlinks.

6. Internal linking Analysis

Inlinks / outlinks— Connecting several pages with a page to develop interlinks;key pages must have higher interlinks. Similarly,a page linking to several internal pages develop outlinks to balance interlinking.
Orphan fix— hard for search engines to crawl and has no internal authority.

Location:Internal Links,Crawl Analysis → Pages Without Inlinks,Bulk Export → Internal URLs.

7. Robots,nofollow,sitemaps

robots.txt— allow/disallow (permit or prevent crawlers to access or from accessing specific URLs);enable testing of a single URL with Robots Tester.
Meta robots,x-robots-tag— index/noindex (allow or prevent pages from featuring in search results),follow/nofollow per page (allow or prevent search engines to follow links).
Sitemaps— Sitemap tab (display sitemap URLs during the crawl) and Sitemap Tester fetching the sitemap file.

Location:Robotstab,Sitemapstab,Tools → Robots Tester,Sitemap Tester.

8. Images,schema,pagination,security

Images— alt text (allow search engines to understand the image for SEO),broken images (waste crawl resources),and image size (prevent page speed and SEO ranking).
Schema— structured data detected per URL to help search engines understand the page information.
Pagination— next/prev,canonical to show relationships between paginated pages and handling duplicate pagination URLs.
Security / mixed content— HTTPS for achieving security and ranking benefits and mixed content hints can breach security.

Locating:Images,Schema,Pagination,Page Speed / Securitytabs.

9. Migration and before/after

Compare two crawls(analysis of two different site crawl reports for before and after changes) — Comparison of projects:added,removed or changed URLs.
Redirect mapping— Analyzing how old URLs redirected to new URLs during migration.

Locating in the tool:Crawl Analysis → Compare Projects,HTTP Status (redirects,final URL).

10. Reporting and prioritisation

Issue list— Taking Crawl help to define issues and Fix Plan.
Export— CSV/Excel/HTML report;presenting in front of the client.

Locating the feature:Report sidebar (Crawl Issues,Fix Plan),Export Issues Report,Generate HTML Report.

How does the tool help you learn SEO?

1. Explanation with Real data Instead of Theory

Real data provides experience. So the tool provides you with real URLs,real status codes,and real duplicate titles. Unlike you read only "fix canonicals" from books,the tool provides you with conflicting canonicals directly in the report. You will learn to fix actual issues.

2. Each Section Focus on a Specific Module

Each tab like HTTP Status (learn redirects) and Titles tab (on-page title audit) to let you become a master in a specific topic at a time.

3. Crawl the Same URL and Experiment

The process goes like crawling a site,discover issues,fix issues,crawl once more and then compare the two crawls to identify changes.

4. Built-in Features — Testing One URL at a Time

Features like URL Inspector,Redirect Checker,Robots Tester and Sitemap Tester help you become expert in technical SEO.

5. Reports &Export – Understand and Deliver

Whatever you have gained through learning will turn into reports like charts,issue lists,and prioritisation. It provides exposure to real-time world.

Skills to Become Master

With regular practice,you will be confident in the given areas:

Technical SEO

HTTP status codesRedirect chains &fixesCanonical tagsrobots.txt &meta robotsURL structure &issues

The utility will make you familiar with HTTP status codes,redirect chains &fixes,canonical tags,along with robots.txt &meta robots and URL structure &issues.

On-page SEO

Title tag auditMeta descriptionH1/H2 structureThin content

It is about making the content of websites SEO friendly through Title tag audit,Meta description,and audit H1/H2 structure. The aim is to fix thin content issues. The tool consists of title,meta,H1,H2,and content tabs with duplicate detection.

Crawlability &Site Structure

Crawl depthOrphan pagesDiscovery

It is about how easy search engines can move from one page to another. The tool can let you check depth column,crawl depth chart,and orphan pages.

Internal linking

Inlinks / outlinksOrphan fix workflow

The tool internal links tab features inlinks and outlinks of each page. The no-inlinks list displays orphan pages. With this list,you decide adding links to relevant pages which is called orphan fix workflow.

Migration &comparison

Before/after compareRedirect mapping

The feature helps to analyze before and after changes during a migration. It ensures SEO features are intact. With the utility,you can compare Projects and HTTP Status,pre/post migration audit and verify redirect map.

Reporting &prioritization

Issue list &Fix PlanClient-ready reportExport (CSV/Excel/HTML)Charts (status,depth,indexability)

The crawling process detects several crawl issues. You learn to create a Fix Plan and the utility helps to develop a structured report like HTML Report,CSV/Excel Export,and Export Issues Report by generating client-ready report,Export (CSV/Excel/HTML),Charts (status,depth,indexability).

Sitemaps &discovery

Sitemap read &testSitemap generation from crawl

Understand and work with XML Sitemaps for existing sitemaps and creating new. Practice through Sitemap Tester,Sitemaps tab,Generate Sitemaps — both the role of sitemaps and building sitemaps from a crawl.

Step by Step Process

We recommend you getting proficient in one topic before jumping to the next.

Step 1 — Crawl and understand status

Craw a small website in Spider mode.
Access the HTTP Status button:how many 2xx,where are 4xx/5xx.
For visual breakdown,view the Status Codes Chart (Visualisations).
Using Redirect Checker with 1–2 URLs to observe the chain.

Step 2 — On-page:titles,meta,H1

Titles button for analysis of duplicate,length,and missing information.
Analyze Meta,H1 and H2.
Access Reports and then Duplicate Content Report.

Step 3 — Canonicals and indexability

Press Canonicals tab:missing vs external vs self,determine conflicts.
Robots tab:index/noindex.
Reports → Indexability Report,Indexability Chart.

Step 4 — Structure:depth,orphans

Use the Crawl Depth column to assess depth.
Crawl Depth Chart.
Crawl Analysis and Pages With No Inlinks.

Step 5 — Export and report

Generate report (CSV or HTML).
Charts → PNG export.

Step 6 — Compare (optional,for migration)

Crawl two different projects to analyze differences.
Crawl Analysis → Compare Projects;review added/removed/changed URLs.

KWT Spider – Learn SEO